a quality or ability that some people have to make themelves very likeable
When he met my mother for the fist time he really turned on the charm and now she can't stop talking about how great he is!
someone who uses their charm to influence people and perhaps persuade them to do things
a negative word for a talk or presentation designed to sell something
someone who is good at making salesman-like speeches
someone who is articulate has a good command of language, he or she can express themselves clearly and effectively